Fruits and Vegetables

Easier Said Than Done

With an increasingly hectic lifestyle and more and more families with both parents working full-time, we know how difficult it is to to provide three fresh and balanced meals each day for our family. Many people continue to believe that “we can get everything we need from food,” but with convenience starting to play a bigger role in our food preparation, can that really be true?

In practice, even very careful eaters find it difficult to ensure that they receive the range of essential vitamins, minerals, and phytonutrients in their daily diet. Here are some reasons:

1. Food Choice and Habit

They say variety is the spice of life, but the fact is, most people’s diets are pretty boring. We don’t eat sufficiently wide variety, often sticking to the few types of food that we like. Spinach may be full of nutrients, but Popeye isn’t necessarily healthy if that’s all he eats.

2. Over Cooking

Heat destroys many valuable food nutrients. But for the sake of taste, we continue to boil, fry, roast, and grill the goodness our of our food.

3. Variation in Nutrient Content

The same food – cultivated in different locations, planted in different seasons, or processed to different degrees – can end up containing very different nutrient profiles. How can you be sure that you’re really getting the amount of nutrients your body needs?



Good, you’ve eaten a fresh orange. But one orange can have five times more nutritional value than another.

Which one did you just eat?